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These days, most companies put the bulk of their advertising budget into online marketing campaigns. Even though offline marketing isn’t quite as effective as it once was, it’s still an excellent way to complement an existing online marketing strategy and reach out to audiences that may not be using the Internet as much as other groups of people (i.e., older adults).
Here are four ways that you can use promotional products to help your online marketing strategy.
1. Promote Your Website
You’ve put time and money into your website, and you want traffic to come to your site. Getting your site to the top of the search rankings is exhausting to say the least, so why not give your company some true exposure by printing the URL on your promotional items? This is a win-win because you can reach out to your target audience, increase traffic to your site and generate quality leads.
2. Online Contests and Drawings
Encourage your followers and fans to join in a Facebook contest or Twitter giveaway. Offer a number of prizes, as well as free “gifts.” Select a variety of promotional items to fill these purposes, and send them out to those who participate in your contest or drawing. This is a surefire way to increase traffic and engagement, get more likes and follows on social media and positively connect with your customers.
3. Motivate Return Transactions
The advantage to generating quality leads is that you hope they will be a source of continued transactions. If a customer makes a purchase online, motivate them to buy more by offering a free promotional item with their purchase. This a great way to encourage those who are on the fence to complete another transaction, or spend a specified amount of money to get the free product.
4. Reward Your Best Customers
If there’s one thing that really pays off, it’s customer appreciation. These days, customers can go anywhere with their business, so they really appreciate when companies notice their loyalty to a particular brand. Don’t be afraid to send out promotional items to the best supporters of your brand – they won’t mind giving you a glowing review on social media!