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In an economy where budgets are tight, businesses must think long and hard about where their money is going. With so much focus on online marketing strategies, it’s easy to forget about the traditional offline marketing strategies that we used to rely on. But, offline marketing is still important to the total picture, and it’s one of the most effective ways to put your brand directly into the hands of your customers.
Here are four ways that promotional products work for your business.
1. Draws Attention
Out of sight, out of mind. With so much noise out there, it’s important that your brand has a voice. Promotional products have a way of saying, “Hey! Look at me!” When you offer a nice, useful product for free, it attracts the attention of your audience and gives you an edge over your competition that may be relying solely on online marketing strategies.
2. Offers Long-Term Value
Many methods of marketing have short-term value: a radio ad, television commercial or status update on social media are only around for a few seconds. A promotional item has long-term value and sticks around for a length of time. Just think about how long people keep t-shirts, pens, koozies or mugs. These items tend to be used for the long haul because they are useful and provide your company with constant branding.
3. Opens the Lines of Communication
First interactions can be scary, but promotional items make the transition easier. Promotional products show your audience that you care about them and are willing to invest money into free products for their convenience. This opens up the lines of communication so that prospects can get in touch with your company through phone, email or by person. Also, giving things to others makes them more likely to reciprocate, i.e. doing business with your company.
4. Improves Brand Recognition
When people see your logo, you want them to know your brand and have a good feeling about it. This is exactly what promotional items do. When these products get into the hands of people, it immediately connects them with your company in ways that online methods can’t do. By relating your items with the purpose of your business (piggy banks for banks, reusable shopping bags for retail or sunglasses for a travel company), you can show off your company all day long!