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The success of promotional products relies heavily on the industry they are being used for and how they are being distributed. It’s always best to choose promotional products that align with your business, such as plastic piggy banks for a banking event or a keychain and flashlight for a safety event. Still, finding the perfect promotional items can be a mystery. You may try different types of products, as well as various ways to market them, and still not see the ROI you hoped for.
What Lanyards are Used For
When customers ask us what our recommendations are for cost-effective and worthy promotional items, one of our top picks is lanyards. Lanyards are often used to carry around identification and are effective communication tools. They can also be used to tote around keys, allergy information, sunglasses, USB drives and badges. With so many uses in mind, lanyards offer practicality for just about anyone, especially students and athletes.
Why Lanyards are Effective
What makes lanyards such effective marketing tools is that they are bright, functional and practical. You can choose from dozens of vivid colors like yellow, green or pink. In fact, lanyards are designed to be visual. They help people find their keys when buried at the bottom of the gym bag, and they create communication on college campuses where people need to carry around identification. Lanyards can be worn around the neck, or attached to shirts, jeans, duffle bags or briefcases.
How Lanyards Can be Used for Branding
From a marketing standpoint, lanyards complement all types of designs. They are long, so your business has plenty of room to have their name or slogan printed around the lanyard. Logos can also be accommodated, so you can have your entire business message printed for one low cost. Imagine that you hand out lanyards at the local gym to promote your massage business. Just think about how many gym-goers would find use for the lanyard to carry around their keys or gym membership. For you, this is instant branding in a setting where people would have a use for your services.
Lanyards must look good when put together, so be sure to consider the complete design and how the color, logo, wording and text will flow. For affordable, high-quality lanyards, contact Great Atlantic Outfitters!