c/o: Alessander Raker
Uniforms can be simple and sophisticated or unique and engaging. They may involve a simple black shirt with a company logo stitched on it, or they may include brightly colored clothes with badges and buttons. No matter how you look at it, uniforms are important to a company’s image. Even if you’re just starting out and don’t have a lot of money to invest in uniforms, you should have some type of consistency for your employees so that new customers don’t get the wrong idea about the professionalism and competence of your service.
What makes uniforms so important in the first place? Well, consider your first impression of a company. How would you view a restaurant where everyone is wearing the same black embroidered shirt with black pants versus a restaurant where employees are dressed casually in jeans, t-shirts and other clothing? Would you believe both restaurants to have the same professionalism? Could you tell the employees apart from the customers? Would you put trust in the long-term business of the restaurant?
Although simple, uniforms provide the following benefits to a business:
- Branding – Allows consumers to associate certain individuals with a particular company or brand.
- Consistency – All employees look the same and create a professional corporate image.
- Competence – Uniforms indicate that the people wearing them have been trained by the company, are reliable and trustworthy and know the product or service.
- Security – People dressed in uniforms are easier to trust, which comes in handy if your company works with sensitive information or items, such as valet parking or computer programs.
- Organization – Instead of having employees with a need to express their creative freedom at work, all employees look organized and have a common ground. There is no need to worry about what employees are wearing, shouldn’t be wearing and the like. Uniforms make everything, well, uniform.
It’s true that uniforms can make or break a business. Just think about how you want your customers to view your business when they walk in. You want them to take your company seriously, put trust in your staff and feel good about referring your service to others. If money is a factor, remember that uniforms don’t have to be an investment. When you work with a screen printing shop like Great Atlantic Outfitters, you can save money on clothing from our wholesale prices, and put your trust in our own screen printing methods. The cost of uniforms is always offset by the professionalism that is brought to the business, which in turn raises the bottom line.