There is a reason why businesses continue to invest money in promotional items: it works. Average studies report that when a company’s name is printed on a promotional item, consumers are 76 percent more likely to remember the name. Additionally, approximately 75 percent of consumers keep the item. After all, you can’t argue with free stuff, and the wide selection of promotional items such as pens, pads of paper, drink KOOZIEs and magnets certainly come in handy for the average person.
Why Promotional Items Make the Difference
What makes promotional items worth their money is twofold. First, with the wide variety of promotional products to choose from, it’s easy to select practical, useful items that your customers will enjoy. These items serve as a way to say thank you to existing customers and bring in new customers by branding your company.
Second, promotional items give you free advertising. For instance, say you hand out screen printed water bottles at a trade show. These people then use their water bottles at school, work, the golf course, the swimming pool, picnics and the like. Other people then see your name screen printed on the water bottle and get familiar with your brand. The best part is, you can sit back and let the advertising do the work for you.
Practicality Comes First
What you should keep in mind is the practicality of the promotional item. Think of ways that the item may be used and how much exposure it will bring your company. While pens are popular promotional items, you’ll find that a screen printed coffee mug, water bottle or backpack will bring you more exposure. In fact, many businesses are turning to environmentally friendly products or technology-driven items, as these are more commonly used in today’s world. For example, reusable bags, headphones and cell phone accessories top the charts in terms of popularity.
The bottom line is that promotional items do more than give your customers something tangible. They brand your image, provide you with free advertising and continue to grow your customer base.
Blog sponsored by: Great Atlantic Outfitters