c/o: Gabriella Fabbri
Marketing is always evolving, and many businesses deplete their advertising budgets without having much to show for them. Sometimes, it’s the simple marketing approaches that work best, even in an economy where real-time marketing is dominant. Still, customers love getting free stuff, and having promotional items to hand out at events, trade shows or special happenings is still one of the most cost-effective and efficient ways to reach out to your customers.
Fortunately, screen printing is a great way to market your business while giving your customers something tangible to hold onto. Screen printing is affordable and enables businesses to print off a large quantity of products at once. Let’s discuss some screen printing marketing ideas that will make your business shine.
Seasonal Trends
Tying in the seasons with your product or service is a great way to make your company stand out. For instance, screen printed hats in the winter and screen printed beach bags in the summer are practical, useful items that will brand your image. And, you can’t argue with the free advertising that you will be getting since your customers will be wearing these items around town.
Contests
Customers love contests, and it gives them a fair shot at winning something fun. To make the contest more engaging for your customers, have a handful of prizes that have your logo screen printed onto them. Don’t forget that you can do the same contests over social media. For example, everyone who gives your Facebook page a “like” can be signed up for the contest and a chance to win a screen printed sweatshirt with your company’s logo.
Mailings
Maybe you have a list of customers who haven’t been in to see you. Send them screen printed gloves, winter hats or bandanas to serve as a friendly reminder that you are still around and miss them. You can also use these same gifts as thank yous for customers who may have recommended a friend to your business.
Blog sponsored by: Great Atlantic Outfitters