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There is so much information out there, it’s becoming more difficult for businesses to attract potential customers. Even though online marketing is where much of the budget is going for today’s businesses, promotional items still have much value to them. The important thing is that you know how to maximize your investment so that you market your brand effectively and put your advertising budget to good use.
Here are four helpful tips for marketing your business with promotional items.
1. Establish Clear Goals for Your Promotion
What do you want the products to do for your business? Are they intended to build brand awareness? Get people to visit your website? Boost sales? By knowing exactly what your goals are, you can better select the best promotional items for your needs.
2. Set a Budget, and Don’t Waiver
Promotional items can get expensive because there are so many things out there. But, it’s still important to stick to the products that are within your budget. Identify your spending costs in advance, add them to your marketing strategy and track all expenses. Stick to your budget, even if you find another product you really like. Remember, things like shipping and storage also cost money.
3. Leverage Partnership Opportunities
Here’s a good idea to getting the products you want and sticking to a budget: ask one of your suppliers to share the cost. In exchange, you can feature their logo on the item, giving both you and the supplier brand exposure. Plus, joint promotional efforts boost rapports and show your commitment to using promotional items to strengthen your company’s image.
4. Acknowledge the Shelf Life of Promotional Items
Many promotional items only have a short shelf life, and some may go along with a particular season. Since you don’t want a warehouse stocked with more than you need, order smart. Promotional items are a great way to market your business, but they still cost money, which means you should hand them out wisely, use what you have and move on to a new campaign. Otherwise, you’ll end up with a warehouse stocked with odds and ends of items you can’t use, and that’s wasted money.