[image title=”Promotion” size=”full” id=”439″ align=”center” linkto=”https://greatatlanticoutfitters.com” ]
There was a time when the bulk of advertising came from direct mailings, flyers and commercial advertisements. Outbound marketing could be effective at times, but the trouble was that you had to market to people who may have been trying to block out your brand. Inbound marketing has proven to be much more effective since brands can reach an audience that has already expressed interest in the product or service. Still, companies must balance both inbound and outbound marketing, making it hard to know how to allocate an advertising budget.
Promotional items are the perfect cross between inbound and outbound marketing techniques. You’re getting your brand name into the hands of people in a specific area, but depending on the location you’re at – trade show, venue – you’re targeting people who will have a purpose for your brand. As you create your marketing plan and allocate your advertising budget, don’t forget to leave room for promotional items. Why? Because people LOVE free stuff!
Here are a few fun facts about promotional products from PPAI Research:
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83% of people like getting free promotional items
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48% of people would like to get promotional items more often
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38% of people feel that promotional items serve as a constant reminder of the brand
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23% of people use the promotional item that they are given, regardless of what it is
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69% of people would pick up a promotional item if they found it to be useful
It’s a good thing that promotional products are abundant, giving companies a world of possibilities for branding their image while sticking to a modest budget. In many instances, quality is more important than quantity, so it can pay to invest in higher-quality items to give to a smaller target audience. To make your brand more relevant, choose products that are useful for the consumer and reflect the purpose of your product or service. Examples include a plastic piggy bank or vinyl wallet from a bank, or a stress ball from a newly opened office supplies store.
We know that small businesses have a lot of decisions to make when it comes to marketing materials, but don’t forget the promotional products. People love to get free stuff!