[image title=”hashtag” size=”full” id=”447″ align=”left” linkto=”https://greatatlanticoutfitters.com/” ]
Hashtags are becoming one of the most effective ways to market your business on social media. Whether you find them useful or annoying, the fact is that hashtags are no longer limited to Twitter, and are now expanding to sites like Facebook, Instagram and Pinterest. Hashtags are a great way to cut through the noise and find an audience that your brand will appeal to. They are also useful for users who want to narrow in on a particular idea, concept, product or service. With this in mind, it’s no surprise that hashtags are branching out to promotional items as well.
If you want hashtags to be effective for your company, the best approach is to have a few words or phrases that are unique to your brand. When someone searches for that particular hashtag, they should see material that relates only to your brand. The best way to make these hashtags stick? Have them printed on promotional items.
Brands That Have Used Hashtags Effectively
Logos are still integral to a brand, but they are becoming simpler by the day. That’s because there are other ways to recognize a brand, one of them being a hashtag. Take a look at Starbucks. Surely we all know the green and white Starbucks siren, but people also recognize the coffee chain by their hashtag #treatreceipt. Customers who purchase a drink in the morning can show their receipt for a discounted drink in the afternoon.
Starbucks isn’t the only one. Cover Girl launched their #EasyBreezySummer campaign by including this hashtag in Twitter and Facebook posts. The hashtag has reached so many people, it’s now synonymous with the brand and shows up in event descriptions for pop-up parties and award shows.
It can be hard to make a hashtag stick, especially with so many of them floating around online, but if you commit your brand to one or two of them, you can see real results for your brand. Having your custom hashtag printed on promotional items brings all the benefits of positively reinforcing your brand while also enhancing your social media marketing campaigns.