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With both online and offline marketing campaigns that businesses must focus on, it’s important to utilize your budget to the best of your ability. You don’t want to spend a chunk of your advertising budget on a marketing strategy that is ineffective, after all. Fortunately, study after study show that promotional items are a good investment for businesses. They reinforce a brand’s image, encourage customers to think about the brand in a positive light and provide brand recognition that cuts through the noise. But, how do you choose the best promotional items for your budget?
Think about Your Audience
Who is the audience you are trying to reach? What types of products would appeal to them? Students, for instance, can benefit from pencils, notepads, stress balls and book covers, while  banking customers will prefer checkbook covers, pens and plastic piggy banks. The more appealing the items are, the better exposure for your brand.
What Outcome Do You Want?
Consider what you hope to achieve from the promotional items. Do you want to spread the word about your business? Open up new accounts? Educate your target audience? Choose promotional products that will align with your goals.
What is Your Budget?
There are thousands of promotional items, so it’s easy to stay within a specified budget. The important factor is knowing what that budget is, so be honest with what your company can afford to take on for this part of your marketing strategy.
Give Away Items Efficiently
You may think that quantity is most important, but actually, quality is. Therefore, you should choose the people you hand out your products to carefully. The goal is to reach as many quality consumers as possible, so choose places where your target audience is most likely to be.
Make the Interaction Unique
Don’t just leave your promotional products out for anyone to grab. Have a unique promotional strategy that will have you remembered. Even though the promotional items are free to customers, you should still have the attitude that you paid for them and are giving them away to people who are most likely to be smart leads for your business.