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A logo is the single most effective way to represent your business. With something so integral, it’s amazing that many people with no background in design refuse to pay for a logo. Granted, this can be quite expensive, and businesses that are just emerging may not have the funds to pay a graphic designer. Still, this is an investment worth making, and if you didn’t do it right the first time around, you can always pay to have a logo re-design.
Skills and Experience
Graphic designers have unique skills and experience that people without this training overlook. For instance, designers know how to mix and match colors, use the layout of a space and produce designs that will be cost-effective to print. They also have a knack for creativity and do an excellent job of bringing ordinary ideas to life.
Tools and Programs
Basic art programs aren’t going to cut it if you want a truly unique and professional-grade logo. Graphic designers use expert tools on a regular basis, with examples being Adobe Illustrator and a high-end Mac. These two tools would cost the average person at least $700, and that doesn’t include all of the other programs that would be needed to complete the design. Graphic designers have access to these programs and won’t charge you any extra for them.
Time and Energy
Designing a logo takes a lot of work. As you are trying to set up or refresh your business, your efforts are needed in other areas, not designing a logo. That said, you should also be careful in choosing a graphic designer, because you want to make sure that your project is a priority. How long will it take them to produce your logo? How long do revisions take?
Long-Term Impact
What do you want your logo to accomplish? Do you want it to represent the quality and integrity of your business in both the short and long term? Do you want to be proud of your logo and willing to print it on everything, from business cards to t-shirts to the back of a truck? Your logo is crucial in building a reputation for your business, so think about how this investment on the front end could impact your company in the future.