Great Atlantic Outfitters: (904) 722-0196


March 11, 2014

9 Tips for Choosing an Apparel Printing Company

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Are you interested in having t-shirts printed for your company or organization? Modern printing techniques allow for just about anything to printed onto t-shirts and other items, such as backpacks, sweatshirts and baseball caps. Here are nine tips for choosing the best apparel printing company for your needs.

1. Quantity – How many shirts do you need printed? Can the company handle a small or large order? Some companies have minimum orders, for instance. If you are ordering a large quantity, ask about discounts or wholesale prices that allow you to save more per item.

2. Design – Does the apparel printing company offer their own designs, or can you create your own? Some companies will even create a customized logo just for your organization for an extra fee.

3. Submitting the Design – If you are going to create your own design, how do you submit it? On a CD, or will an email be suitable?

4. Cost of Project – Discuss your budget with the company. While you want to stick within a certain budget, you also want quality products that will serve as a testament to your business. Find a balance of affordability and quality.

5. Deadline – When do you need the order by? Can the printing company meet these needs? You need to be fair, too, and give the company enough time to process the order. Research local companies where you may be able to pick up the order instead of having it delivered.

6. Product Selection – Not only should the printing techniques be high quality, but so should the product selection. Browse the company’s catalog and look at the superiority of the products sold.

7. Staff – Who will be working on your order? Does the staff have experience in screen printing and embroidery? If you don’t have the experience to print your own shirts, you certainly want a company that does!

8. Customer Service – When asking questions, how does the company treat you? Are they patient and informative, or do they rush through the responses? Choose a company that wants your business.

9. Reviews – What types of reviews does the company have? You can learn this information by reading testimonials and Google reviews. Don’t just shun a company that has a few negative reviews, either. Read about if/how the problem was resolved.



February 4, 2014

Valentine’s Day Promo Items for Your Business

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Guess what’s right around the corner – you guessed it – Valentine’s Day!

Valentine’s Day may not be the biggest holiday of the year, and it’s one that some people call a “Hallmark Holiday,” but it’s at least something to look forward to in the middle of a dark, gray winter. The big holidays are over and there’s not much to look forward to until at least the spring, so Valentine’s Day is something to mark on our calendars. More importantly, it’s a reason for marketers to be creative with their customers.

Here are some super cool Valentine’s Day promotional items that every business could benefit from.

Heart-Shaped Stress Relievers

Everyone could use a stress reliever, especially in the winter when you can’t get out of the office as much and there are no days off for quite some time. Choose a heart shaped stress reliever with your company name neatly printed on one side.

Flexible Logo Vase

Valentine’s Day is a day for receiving flowers, so what could be better than an inexpensive flexible vase that has your brand’s name printed on the front? Plus, these vases look extraordinary when there are fresh flowers placed in them.

Heart Bookmarks

Bookmarks are always a great idea since they are cost-effective and easy to bring to trade shows and other events. They can be printed with any design of your choice, such as hearts, cupids or roses. And, bookmarks are a nice addition for those who will be curling up with a romantic book on their Valentine’s Day.

Foil Wrapped Chocolates

What could be better on Valentine’s Day than a handful of foil wrapped chocolate hearts? With personalized labels, you can bring attention to your brand while also printing a logo of your choice.

Conversation Heart Snack Packs

If chocolate isn’t for you, then try small packs of conversation hearts that will certainly get the conversation going. These packs can be printed with your company name front and center, and they are easy to hand out without the fear of melting.

Heart Pens

There are dozens of heart pens to choose from – some have hearts on the top, others have hearts printed on the pen design. Some are bendy and flexible, while others have professional rolling ink. For an added effect, order heart-shaped notepads as well.



January 28, 2014

Best Promo Items to Welcome the Winter Olympics

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The 2014 Winter Olympics are starting February 7 – are you ready?

The cool aspect to the Olympics is that they bring a world together. You’re watching the best of the best compete, and you know that the rest of the world is watching, too. Use this opportunity to bring some exposure to your brand and show both current and new customers that you’ll be watching the 2014 Winter Olympics, too!

Also, be sure to think outside the box, as the Winter Olympics provides you with great marketing opportunities. For instance, you can use snowboards, ice skates and skis to market your business, and these shapes are easy to work with and leave ample space for your company name to be printed. Of course, you can always stick with the most noteworthy symbol for the Olympics: the five circles.

Here are some neat ideas to be used for marketing.

Silicone Wristbands

Neoprene bands are cheap, lightweight and loved by almost everyone. They’re available in many different colors, and they are super easy to hand out at events and trade shows. Since the bands are stylish, you can pretty much guarantee that people will be wearing your bracelet.

Keychains

Keychains are useful and can be attached to backpacks, sets of keys and luggage. You can choose from a sturdy metal keychain or opt for a more affordable and lightweight rubber keychain that comes available in a multitude of colors.

Zipper Pulls

If you like the idea of keychains but want something that may be more useful for your audience, zipper pulls may fit the bill. These pulls can be ordered in bulk, and they are useful for kids’ coats and other zippers that need some extra bling.

Window Decals

Some people can’t get enough of decals, and they love placing them on their vehicles or windows. Why not get in on the fun by having a decal printed to commemorate the 2014 Olympics while featuring your brand name? And, decals are cost-effective, easy to travel with and simple to hand out, making them a great marketing tool.

Lanyards

Whether they’re worn or used to hold a cluster of keys, almost everyone has a use for a lanyard. These lightweight and affordable promo items also leave plenty of room for your company’s name to be printed on them, so ring in a New Year and a new Olympics season with a lanyard.



January 10, 2014

Choosing a Theme for Your Promotional Products Campaign

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Choosing a theme for your promotional products campaign can be a difficult task. Not only can it make or break your campaign, but also it will affect how people view your brand. If the campaign doesn’t go well, you could be left with an overflow of promotional products, and this isn’t putting your advertising budget to good use. Let’s discuss some helpful tips for choosing an awesome theme for your promotional products campaign.

Identify the Purpose of Your Campaign

Think about the goals you want your campaign to accomplish. Do you want to get the name of your business out there? Do you want to reward employees within the workplace? Are you putting on a fundraiser? When you clearly define what your goals are, you can think of a theme that complements this mission.

Know Who Your Target Audience Is

What group of people are you marketing to? Think about their lives, not just a general role, such as employee or consumer. Is your target audience parents? Commuters? Students? By knowing who you are marketing to, you can think of a theme that will appeal to this group. For instance, parents enjoy anything that makes their kids happy and quiet, while commuters prefer products that will make their long ride more enjoyable.

Use Trending Topics as a Guide

Which campaigns are doing well? Do you notice a trend among them? For instance, short and simple does it today – just take a look at how well the “Got Milk” campaigns have done. Your promotional products campaign should be unique, but it should also fit within the marketing landscape. Hashtags are an example of a current marketing trend that could give your theme more exposure on social media.

Consider the Season

You can give your campaign additional leverage if you make it fit within a particular season. Football season, for example, draws in plenty of fans, and they are more open to campaigns related to the sport. When launching your campaign, think about the season and what themes will embrace it.

When you have figured out what your theme is going to be, you can then choose the best products to complete your vision!



January 2, 2014

How Promotional Clothing Creates Brand Awareness

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Now that the holiday season is here, your business may be stepping out to help a local cause, volunteer time at a soup kitchen or assist in a toy drive. Embarking on these missions is an excellent way to positively brand your company while building rapports within the community. In order for people to know who you are, it’s essential that you wear custom-printed t-shirts with your company’s name.

T-shirts can be printed in a couple of different ways. Screen printed t-shirts are best for many situations because a large number of shirts can be printed at once, and this method is affordable and high quality. You may also choose to have the shirts embroidered, which is more expensive, but adds richness and texture. Whichever method you choose, you can purchase multiple, custom-printed t-shirts at an affordable cost.

There are many benefits to wearing promotional clothing in the community:

  • Raises brand awareness

  • Helps others remember what your company does

  • Creates positive associations with your brand

  • Displays professionalism

  • Shows that your brand is serious about helping a particular cause

  • Employees feel a sense of belonging, and will work harder for the good of the company

  • Carries your brand far and wide (think about photos taken that go up on social media)

While t-shirts are one of the most popular and affordable forms of promotional clothing, there are other items to choose from as well. Jackets, sweatshirts, hats, uniforms, outerwear, polo shirts and corporate apparel are other options available to you. Screen printing and embroidery is available on all of these item, too. The best approach is to choose clothing that will work best in the setting and get the most exposure. If you’ll be working outdoors, a promotional hat will have more visibility than a t-shirt that is covered by a coat.

At Great Atlantic Outfitters, we have top-of-the-line equipment that allows us to get large orders done quickly and efficiently, even at the last minute. We can help you think of creative ways to brand your business and execute a theme for your campaign. The next time your business is out in the community, make sure you are dressed in promotional clothing.



December 17, 2013

Top Holiday Promotional Items

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Looking for unique, affordable promotional items to celebrate the holiday season?

If your company hands out promotional products throughout the year, the holidays are a great time to do something different. There are plenty of cool products that allow your brand to think out-of-the-box while still representing the mission of your company.

Here are some top picks for holiday giveaways.

Ornaments – Have these small tree hangings etched/printed with your brand’s name and the current year for instant branding. From glass to satin-finished ornaments, there’s something for everyone.

Individually Wrapped Candy Canes – Candy canes are inexpensive, can be purchased in bulk and are perfect for handing out at any event. Have the wrapper printed with your company’s name for an added kick.

Winter Stress Balls – Mini santas, snowmen and the like; these stress balls are great to have at the office, especially during the busy holiday season.

Coloring Books – If your business does anything related to kids or families, winter coloring books are the perfect handout, and they can have your business’ name printed on the front for a low cost.

Coffee Mugs – There’s no doubt that people use coffee mugs more in the winter thanks to drinking more teas, coffees and hot chocolates. Mugs are always a hit in the promotional item department, especially because people bring these mugs to outings and workplaces.

Candy in Boxes – There are dozens of options to choose from to stay within a specific budget, such as colored sunflower seeds, jelly beans or gummy bears. Have these items neatly wrapped in a promotional gift box.

Ball Point Pens – With the New Year approaching, everyone enjoys a fresh start, especially in the workplace. Now is a great time to clean out old pens and replace them with a fresh set – a set that could have your brand name on them.

Football Gear – We’re in the height of football season, and the cold weather doesn’t stop people from supporting their favorite teams. Keep in mind some of the top picks for football include koozies, captain’s chairs and vinyl bleacher seats.



December 10, 2013

How to Choose Holiday Promotional Items

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With the holidays right around the corner, your company may want to prepare a giveaway for a preferred client. This is an excellent way to show your gratitude for their continued business and loyalty, as well as general customer appreciation. Customers enjoy being rewarded for their commitment to one company, so don’t be afraid to reward multiple customers, even if it’s with something small.

Here are some helpful tips in choosing appropriate holiday promotional items to better your business.

Choose Something Useful for Your Clientele

When connecting with your customers, the best approach is to think about their everyday lives. Do they sit behind a desk? Do they travel? Do they have long commutes? With so many promotional items available, its easy to match a product to a lifestyle. This shows that you understand your clientele, plus gives them something worth keeping.

Give an Assortment of Items

Can’t decide on one item? Why not try an array of items. Gift baskets or backpacks are perfect for arrangements of edibles, computer gear or stress-relieving products. You can arrange all of these products in one basket and include a small card or note that lets your client know that you appreciate their business.

Stick to Products Related to Your Business

With so many items available, it’s easy to get sidetracked. Still, it’s a good idea to select products that pertain to your business. That’s not to say that the items have to be completely related, but they should remind your clients of your mission.

When in Doubt, Select Edible Giveaways

If you can’t decide on something to give your preferred clients, opt for an edible gift. Treats like cookies, candies and mints always have a crowd, and they can be brought along to a holiday party or event. That is, of course, if they aren’t eaten by the recipient, which usually they are.

The holidays are a great time to send a bit of holiday cheer to your clients and let them know that they are the reason behind your success. No matter what you decide on, rest assured that this act will go a long way in forming a rapport with your customers.



December 2, 2013

Why Offline Marketing Still Matters

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If you’ve heard that offline marketing is dead, don’t worry. People are always predicting that SEO is dead as well, but we’re far from that. It’s true that offline marketing has decreased in recent years thanks to a growing avenue of online marketing, but that doesn’t mean that offline marketing no longer has a place in our world. In fact, there are certain ways to reach customers that only traditional offline marketing can do.

Consider this example. “Joe” is looking for a landscape company to take care of his yard. He will be traveling with his new job, so he needs a company that he can count on to maintain his yard properly, show up on time and treat his home with respect. Joe starts looking online for local landscape companies, and while many look promising, it’s hard to spot which one is the best. The following day, Joe ends up going to the grocery store, and when he comes out, there is a flyer on his car for a landscape company.

The flyer is eye-catching and speaks to Joe, since it’s exactly what he’s looking for: a dependable, locally owned company that treats their customers’ home with the same respect as they would treat their own. And, by mentioning the flyer, Joe can get one month of free service. He calls the company directly, receives his quote, gets his discount and sets up service for a year. In this case, it was offline marketing that sealed the deal.

Both online and offline marketing are effective and essential for today’s businesses. But there’s one thing that offline marketing does best: it provides people with a face-to-face interaction. There is so much noise and clutter on the Internet, it can be hard for customers to actually make a decision or tell one business apart from the next. With offline marketing dwindling, there are actually more opportunities for businesses to be more creative and cut through the noise.

Here are a few ideas for offline marketing:

  • Local sponsorships

  • Public speaking and lectures

  • In-person consultations or evaluations

  • Free or low-cost workshops

  • Trade shows or conventions

  • Delivery of marketing materials

  • Handouts in public places

Offline marketing still matters!

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