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Choosing a graphic designer to create your logo can be an overwhelming decision. Designers come in all different types – freelancers, design agencies, newly graduated designers – it can be hard to know which is the best option for your business. Here are a few tips for choosing the best graphic designer for your needs. Remember, there’s no one-fits-all solution!
Know Your Design Requirements
Too often, people go into hiring a graphic designer without knowing what they want. While designers are certainly helpful in creating a logo, you should have an idea of what your short- and long-term goals are, what type of budget you have and how you plan to market your business.
Research All of Your Options
With sites like LinkedIn, it’s easier than ever to review a number of designers in a short amount of time. Not only should you review various graphic designers, but also take the time to see what your competitors are doing. Are their graphics colorful? Simple? Finding what you like can help you choose a designer that aligns with these goals. Also, it’s a good idea to choose a designer that is experienced in a broad area so that they can help you with website design, PowerPoint and so on instead of just designing a logo.
Portfolios and Qualifications
Portfolios include samples of the designer’s work, and you can find them either online or in print form, depending on the artist. A portfolio will tell you a lot about the quality of work the designer delivers and their vision when it comes to creating art. Additionally, inquire about the qualifications and experience of the designer. What projects have they worked on? Do they have a degree? What design program do they use?
Time and Cost
It takes time to create a professional logo, so make sure you leave the graphic designer ample time to brainstorm, create the logo and make revisions, if necessary. At the same time, you want to meet your own deadlines, so make sure the designer can meet them. Cost is another factor, and it’s one that many businesses use to decide upon a designer. Cost should never be your only determining factor, but it definitely needs to be considered. Balance your marketing budget and how the designer tracks cost, such as by the hour or on a project basis.