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With the holidays right around the corner, your company may want to prepare a giveaway for a preferred client. This is an excellent way to show your gratitude for their continued business and loyalty, as well as general customer appreciation. Customers enjoy being rewarded for their commitment to one company, so don’t be afraid to reward multiple customers, even if it’s with something small.
Here are some helpful tips in choosing appropriate holiday promotional items to better your business.
Choose Something Useful for Your Clientele
When connecting with your customers, the best approach is to think about their everyday lives. Do they sit behind a desk? Do they travel? Do they have long commutes? With so many promotional items available, its easy to match a product to a lifestyle. This shows that you understand your clientele, plus gives them something worth keeping.
Give an Assortment of Items
Can’t decide on one item? Why not try an array of items. Gift baskets or backpacks are perfect for arrangements of edibles, computer gear or stress-relieving products. You can arrange all of these products in one basket and include a small card or note that lets your client know that you appreciate their business.
Stick to Products Related to Your Business
With so many items available, it’s easy to get sidetracked. Still, it’s a good idea to select products that pertain to your business. That’s not to say that the items have to be completely related, but they should remind your clients of your mission.
When in Doubt, Select Edible Giveaways
If you can’t decide on something to give your preferred clients, opt for an edible gift. Treats like cookies, candies and mints always have a crowd, and they can be brought along to a holiday party or event. That is, of course, if they aren’t eaten by the recipient, which usually they are.
The holidays are a great time to send a bit of holiday cheer to your clients and let them know that they are the reason behind your success. No matter what you decide on, rest assured that this act will go a long way in forming a rapport with your customers.