Great Atlantic Outfitters: (904) 722-0196


Best Promo Items to Welcome the Winter Olympics

[image title=”gao” size=”full” id=”826″ align=”center” linkto=”https://greatatlanticoutfitters.com” ]

The 2014 Winter Olympics are starting February 7 – are you ready?

The cool aspect to the Olympics is that they bring a world together. You’re watching the best of the best compete, and you know that the rest of the world is watching, too. Use this opportunity to bring some exposure to your brand and show both current and new customers that you’ll be watching the 2014 Winter Olympics, too!

Also, be sure to think outside the box, as the Winter Olympics provides you with great marketing opportunities. For instance, you can use snowboards, ice skates and skis to market your business, and these shapes are easy to work with and leave ample space for your company name to be printed. Of course, you can always stick with the most noteworthy symbol for the Olympics: the five circles.

Here are some neat ideas to be used for marketing.

Silicone Wristbands

Neoprene bands are cheap, lightweight and loved by almost everyone. They’re available in many different colors, and they are super easy to hand out at events and trade shows. Since the bands are stylish, you can pretty much guarantee that people will be wearing your bracelet.

Keychains

Keychains are useful and can be attached to backpacks, sets of keys and luggage. You can choose from a sturdy metal keychain or opt for a more affordable and lightweight rubber keychain that comes available in a multitude of colors.

Zipper Pulls

If you like the idea of keychains but want something that may be more useful for your audience, zipper pulls may fit the bill. These pulls can be ordered in bulk, and they are useful for kids’ coats and other zippers that need some extra bling.

Window Decals

Some people can’t get enough of decals, and they love placing them on their vehicles or windows. Why not get in on the fun by having a decal printed to commemorate the 2014 Olympics while featuring your brand name? And, decals are cost-effective, easy to travel with and simple to hand out, making them a great marketing tool.

Lanyards

Whether they’re worn or used to hold a cluster of keys, almost everyone has a use for a lanyard. These lightweight and affordable promo items also leave plenty of room for your company’s name to be printed on them, so ring in a New Year and a new Olympics season with a lanyard.


Choosing a Theme for Your Promotional Products Campaign

[image title=”gao” size=”full” id=”773″ align=”center” linkto=”https://greatatlanticoutfitters.com” ]

Choosing a theme for your promotional products campaign can be a difficult task. Not only can it make or break your campaign, but also it will affect how people view your brand. If the campaign doesn’t go well, you could be left with an overflow of promotional products, and this isn’t putting your advertising budget to good use. Let’s discuss some helpful tips for choosing an awesome theme for your promotional products campaign.

Identify the Purpose of Your Campaign

Think about the goals you want your campaign to accomplish. Do you want to get the name of your business out there? Do you want to reward employees within the workplace? Are you putting on a fundraiser? When you clearly define what your goals are, you can think of a theme that complements this mission.

Know Who Your Target Audience Is

What group of people are you marketing to? Think about their lives, not just a general role, such as employee or consumer. Is your target audience parents? Commuters? Students? By knowing who you are marketing to, you can think of a theme that will appeal to this group. For instance, parents enjoy anything that makes their kids happy and quiet, while commuters prefer products that will make their long ride more enjoyable.

Use Trending Topics as a Guide

Which campaigns are doing well? Do you notice a trend among them? For instance, short and simple does it today – just take a look at how well the “Got Milk” campaigns have done. Your promotional products campaign should be unique, but it should also fit within the marketing landscape. Hashtags are an example of a current marketing trend that could give your theme more exposure on social media.

Consider the Season

You can give your campaign additional leverage if you make it fit within a particular season. Football season, for example, draws in plenty of fans, and they are more open to campaigns related to the sport. When launching your campaign, think about the season and what themes will embrace it.

When you have figured out what your theme is going to be, you can then choose the best products to complete your vision!


How Promotional Clothing Creates Brand Awareness

[image title=”brand” size=”full” id=”703″ align=”center” linkto=”https://greatatlanticoutfitters.com/” ]

Now that the holiday season is here, your business may be stepping out to help a local cause, volunteer time at a soup kitchen or assist in a toy drive. Embarking on these missions is an excellent way to positively brand your company while building rapports within the community. In order for people to know who you are, it’s essential that you wear custom-printed t-shirts with your company’s name.

T-shirts can be printed in a couple of different ways. Screen printed t-shirts are best for many situations because a large number of shirts can be printed at once, and this method is affordable and high quality. You may also choose to have the shirts embroidered, which is more expensive, but adds richness and texture. Whichever method you choose, you can purchase multiple, custom-printed t-shirts at an affordable cost.

There are many benefits to wearing promotional clothing in the community:

  • Raises brand awareness

  • Helps others remember what your company does

  • Creates positive associations with your brand

  • Displays professionalism

  • Shows that your brand is serious about helping a particular cause

  • Employees feel a sense of belonging, and will work harder for the good of the company

  • Carries your brand far and wide (think about photos taken that go up on social media)

While t-shirts are one of the most popular and affordable forms of promotional clothing, there are other items to choose from as well. Jackets, sweatshirts, hats, uniforms, outerwear, polo shirts and corporate apparel are other options available to you. Screen printing and embroidery is available on all of these item, too. The best approach is to choose clothing that will work best in the setting and get the most exposure. If you’ll be working outdoors, a promotional hat will have more visibility than a t-shirt that is covered by a coat.

At Great Atlantic Outfitters, we have top-of-the-line equipment that allows us to get large orders done quickly and efficiently, even at the last minute. We can help you think of creative ways to brand your business and execute a theme for your campaign. The next time your business is out in the community, make sure you are dressed in promotional clothing.


Top Holiday Promotional Items

[image title=”great” size=”full” id=”689″ align=”center” linkto=”https://greatatlanticoutfitters.com” ]

Looking for unique, affordable promotional items to celebrate the holiday season?

If your company hands out promotional products throughout the year, the holidays are a great time to do something different. There are plenty of cool products that allow your brand to think out-of-the-box while still representing the mission of your company.

Here are some top picks for holiday giveaways.

Ornaments – Have these small tree hangings etched/printed with your brand’s name and the current year for instant branding. From glass to satin-finished ornaments, there’s something for everyone.

Individually Wrapped Candy Canes – Candy canes are inexpensive, can be purchased in bulk and are perfect for handing out at any event. Have the wrapper printed with your company’s name for an added kick.

Winter Stress Balls – Mini santas, snowmen and the like; these stress balls are great to have at the office, especially during the busy holiday season.

Coloring Books – If your business does anything related to kids or families, winter coloring books are the perfect handout, and they can have your business’ name printed on the front for a low cost.

Coffee Mugs – There’s no doubt that people use coffee mugs more in the winter thanks to drinking more teas, coffees and hot chocolates. Mugs are always a hit in the promotional item department, especially because people bring these mugs to outings and workplaces.

Candy in Boxes – There are dozens of options to choose from to stay within a specific budget, such as colored sunflower seeds, jelly beans or gummy bears. Have these items neatly wrapped in a promotional gift box.

Ball Point Pens – With the New Year approaching, everyone enjoys a fresh start, especially in the workplace. Now is a great time to clean out old pens and replace them with a fresh set – a set that could have your brand name on them.

Football Gear – We’re in the height of football season, and the cold weather doesn’t stop people from supporting their favorite teams. Keep in mind some of the top picks for football include koozies, captain’s chairs and vinyl bleacher seats.


How to Choose Holiday Promotional Items

[image title=”gift basket ” size=”full” id=”682″ align=”left” linkto=”https://greatatlanticoutfitters.com/” ]

With the holidays right around the corner, your company may want to prepare a giveaway for a preferred client. This is an excellent way to show your gratitude for their continued business and loyalty, as well as general customer appreciation. Customers enjoy being rewarded for their commitment to one company, so don’t be afraid to reward multiple customers, even if it’s with something small.

Here are some helpful tips in choosing appropriate holiday promotional items to better your business.

Choose Something Useful for Your Clientele

When connecting with your customers, the best approach is to think about their everyday lives. Do they sit behind a desk? Do they travel? Do they have long commutes? With so many promotional items available, its easy to match a product to a lifestyle. This shows that you understand your clientele, plus gives them something worth keeping.

Give an Assortment of Items

Can’t decide on one item? Why not try an array of items. Gift baskets or backpacks are perfect for arrangements of edibles, computer gear or stress-relieving products. You can arrange all of these products in one basket and include a small card or note that lets your client know that you appreciate their business.

Stick to Products Related to Your Business

With so many items available, it’s easy to get sidetracked. Still, it’s a good idea to select products that pertain to your business. That’s not to say that the items have to be completely related, but they should remind your clients of your mission.

When in Doubt, Select Edible Giveaways

If you can’t decide on something to give your preferred clients, opt for an edible gift. Treats like cookies, candies and mints always have a crowd, and they can be brought along to a holiday party or event. That is, of course, if they aren’t eaten by the recipient, which usually they are.

The holidays are a great time to send a bit of holiday cheer to your clients and let them know that they are the reason behind your success. No matter what you decide on, rest assured that this act will go a long way in forming a rapport with your customers.


Why Offline Marketing Still Matters

[image title=”offline” size=”full” id=”650″ align=”left” linkto=”https://greatatlanticoutfitters.com” ]

If you’ve heard that offline marketing is dead, don’t worry. People are always predicting that SEO is dead as well, but we’re far from that. It’s true that offline marketing has decreased in recent years thanks to a growing avenue of online marketing, but that doesn’t mean that offline marketing no longer has a place in our world. In fact, there are certain ways to reach customers that only traditional offline marketing can do.

Consider this example. “Joe” is looking for a landscape company to take care of his yard. He will be traveling with his new job, so he needs a company that he can count on to maintain his yard properly, show up on time and treat his home with respect. Joe starts looking online for local landscape companies, and while many look promising, it’s hard to spot which one is the best. The following day, Joe ends up going to the grocery store, and when he comes out, there is a flyer on his car for a landscape company.

The flyer is eye-catching and speaks to Joe, since it’s exactly what he’s looking for: a dependable, locally owned company that treats their customers’ home with the same respect as they would treat their own. And, by mentioning the flyer, Joe can get one month of free service. He calls the company directly, receives his quote, gets his discount and sets up service for a year. In this case, it was offline marketing that sealed the deal.

Both online and offline marketing are effective and essential for today’s businesses. But there’s one thing that offline marketing does best: it provides people with a face-to-face interaction. There is so much noise and clutter on the Internet, it can be hard for customers to actually make a decision or tell one business apart from the next. With offline marketing dwindling, there are actually more opportunities for businesses to be more creative and cut through the noise.

Here are a few ideas for offline marketing:

  • Local sponsorships

  • Public speaking and lectures

  • In-person consultations or evaluations

  • Free or low-cost workshops

  • Trade shows or conventions

  • Delivery of marketing materials

  • Handouts in public places

Offline marketing still matters!

zp8497586rq

What Types of Items Can be Screen Printed?

[image title=”screen” size=”full” id=”642″ align=”left” linkto=”https://greatatlanticoutfitters.com” ]

Screen printing is an excellent choice if you have a large quantity of items that require a logo printed on them. Great Atlantic Outfitters provides quality screen printing services for our customers, and although we are located in the Sunshine State, our services are offered to businesses, organizations and individual customers from around the world.

Many of our customers want to know what types of items can be screen printed. T-shirts and other clothing items are the most common products to be screen printed, but we can do many, many more. In fact, with the versatility of screen printing, it’s possible to use the technique on just about anything.

Here is a list of the types of items that can be screen printed.

From the list above, you can see that there are few limitations when it comes to screen printing. This type of process involves printing ink onto an item, and since it’s flexible and doesn’t need to be done under pressure, it can be used on items like wood, glass, plastic and metal. We always recommend screen printing for customers who have a large quantity of items that need to be done on a budget. Screen printing is cost-effective, fast, has little risk and leaves room for endless colors and designs.

Even though screen printing is adaptable, it’s best when used on items that are flat. This makes the transfer process easier and more accurate. You must also be flexible with screen printing. It’s high quality and durable, but it won’t have the same detailed work as something that is embroidered. It’s also possible that the ink may bleed, so there are some items that are better left to other techniques.

If you’re not sure if your promotional item can benefit from screen printing, contact our company to learn more about our available services.

zp8497586rq

4 Ways to Use Promotional Items Online

[image title=”GAO” size=”full” id=”600″ align=”left” linkto=”https://greatatlanticoutfitters.com” ]

These days, most companies put the bulk of their advertising budget into online marketing campaigns. Even though offline marketing isn’t quite as effective as it once was, it’s still an excellent way to complement an existing online marketing strategy and reach out to audiences that may not be using the Internet as much as other groups of people (i.e., older adults).

Here are four ways that you can use promotional products to help your online marketing strategy.

1. Promote Your Website

You’ve put time and money into your website, and you want traffic to come to your site. Getting your site to the top of the search rankings is exhausting to say the least, so why not give your company some true exposure by printing the URL on your promotional items? This is a win-win because you can reach out to your target audience, increase traffic to your site and generate quality leads.

2. Online Contests and Drawings

Encourage your followers and fans to join in a Facebook contest or Twitter giveaway. Offer a number of prizes, as well as free “gifts.” Select a variety of promotional items to fill these purposes, and send them out to those who participate in your contest or drawing. This is a surefire way to increase traffic and engagement, get more likes and follows on social media and positively connect with your customers.

3. Motivate Return Transactions

The advantage to generating quality leads is that you hope they will be a source of continued transactions. If a customer makes a purchase online, motivate them to buy more by offering a free promotional item with their purchase. This a great way to encourage those who are on the fence to complete another transaction, or spend a specified amount of money to get the free product.

4. Reward Your Best Customers

If there’s one thing that really pays off, it’s customer appreciation. These days, customers can go anywhere with their business, so they really appreciate when companies notice their loyalty to a particular brand. Don’t be afraid to send out promotional items to the best supporters of your brand – they won’t mind giving you a glowing review on social media!

zp8497586rq