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January 2, 2014

How Promotional Clothing Creates Brand Awareness

[image title=”brand” size=”full” id=”703″ align=”center” linkto=”https://greatatlanticoutfitters.com/” ]

Now that the holiday season is here, your business may be stepping out to help a local cause, volunteer time at a soup kitchen or assist in a toy drive. Embarking on these missions is an excellent way to positively brand your company while building rapports within the community. In order for people to know who you are, it’s essential that you wear custom-printed t-shirts with your company’s name.

T-shirts can be printed in a couple of different ways. Screen printed t-shirts are best for many situations because a large number of shirts can be printed at once, and this method is affordable and high quality. You may also choose to have the shirts embroidered, which is more expensive, but adds richness and texture. Whichever method you choose, you can purchase multiple, custom-printed t-shirts at an affordable cost.

There are many benefits to wearing promotional clothing in the community:

  • Raises brand awareness

  • Helps others remember what your company does

  • Creates positive associations with your brand

  • Displays professionalism

  • Shows that your brand is serious about helping a particular cause

  • Employees feel a sense of belonging, and will work harder for the good of the company

  • Carries your brand far and wide (think about photos taken that go up on social media)

While t-shirts are one of the most popular and affordable forms of promotional clothing, there are other items to choose from as well. Jackets, sweatshirts, hats, uniforms, outerwear, polo shirts and corporate apparel are other options available to you. Screen printing and embroidery is available on all of these item, too. The best approach is to choose clothing that will work best in the setting and get the most exposure. If you’ll be working outdoors, a promotional hat will have more visibility than a t-shirt that is covered by a coat.

At Great Atlantic Outfitters, we have top-of-the-line equipment that allows us to get large orders done quickly and efficiently, even at the last minute. We can help you think of creative ways to brand your business and execute a theme for your campaign. The next time your business is out in the community, make sure you are dressed in promotional clothing.




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