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Running a business is not cheap. All the small expenses can add up quickly, and in turn, provide you with less money to spend on the more important things, such as effective marketing campaigns.
Promotional items remain an effective way to promote your business, but they can also be costly. Since you need to balance both your online and offline marketing efforts, our team at Great Atlantic Outfitters has a few pointers for saving money while making the most of your promotional products.
Plan in Advance
Many businesses do not plan ahead, and they end up ordering promotional items at the last minute. Rush charges and express shipping costs can nearly double the cost of your order. Also, by rushing to place your order, you may end up ordering too much or too little. By planning in advance, you have the time to order the correct quantities, take advantage of lower shipping costs and keep an eye out for sale and clearance items.
Buy in Bulk
Buying promotional products in bulk is almost always cheaper than buying in smaller quantities. Look at the cost that you are paying per item and see how much these prices will drop with a larger order. If you have items left over, you can repurpose them for other marketing campaigns in the future, saving additional money. Also, many companies offer free or reduced shipping with a minimum order.
Look at the Big Picture
Aside from putting out the money, you also want your investment to go to good use. That’s why it’s important to choose promotional items that are practical and useful. Pens, notepads, highlighters and other office supplies are handy for people, so they are much more likely to be used than other products, which may have a lower price tag.
It’s also important to choose products of moderate quality. Even if it means spending a bit more money, you want your product to positively represent your company. So, if you purchase inexpensive pens or highlighters that break or run out of ink, they’ll end up in the garbage, and you just threw out a lot of money. Don’t just look at the numbers; consider the whole picture.