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If you have an upcoming project that requires some type of customization, you may be wondering what method of printing is best: screen printing or embroidery? Both are very popular for customizing apparel items and promotional products, and many companies or organizations will utilize both methods, depending on the items being personalized and their purpose.
Let’s discuss the pros and cons to screen printing and embroidery so that you can make the best decision for your next project!
Screen Printing
Screen printing is a printing technique that can be used on most types of garments and fabrics. It converts a graphic into a multi-layered film where layers of ink are applied to the surface. Each color is applied one at a time, using a separate stencil. Screen printing is fast, effective and versatile, which is why it’s a popular choice when having a large order done, such as custom t-shirts or reusable bags.
Pros:
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Affordable, especially for bulk orders
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Detailed logos can be recreated
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Design size does not typically affect the price
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Shading and gradients are added for a high-end look
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Can be used on uneven or curved surfaces
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Fast and efficient printing method
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Colors are vibrant
Cons:
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Fading or cracking can occur over time
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Most companies ask for a minimum order
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Not ideal for photographic prints
Embroidery
Embroidery refers to stitching a name or logo onto an item, which can be done by hand or by machine. The main attraction to embroidery is that it looks very professional. For promotional items that require a special touch, embroidery is a great option. It’s also very durable compared to screen printing and won’t be affected by multiple washings or heat. With this comes a greater price, though, but it can be worth it for smaller orders.
Pros:
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Professional appearance
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Longer lifespan compared to screen printing
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Discounts for large orders
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Multiple colors added by thread
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Truly unique
Cons:
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More expensive than screen printing
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Takes longer than screen printing
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Not ideal for small text
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Shading can be difficult, so logo may need to be altered
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More limitations on surfaces
Whether you need screen printing or embroidery, count on Great Atlantic Outfitters to deliver quality work at an affordable price!