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Your business or organization may highly benefit from custom-made T-shirts that creatively brand your vision or mission. The idea of using T-shirts for marketing campaigns spiked in popularity over 10 years ago when large companies such as Pepsi started realizing the potential that these shirts had on their marketing campaigns. They were also used as prizes and giveaways, helping big businesses draw in more engagement from their audience.
When looking for creative, innovative promotional products to positively brand your company, you may want to think outside the box of traditional T-shirts – at first that is. Once you realize their potential, you’ll understand that nearly all businesses and organizations can benefit from custom designed shirts.
Here’s why.
They offer maximum exposure.
Some of the most common items that are used for promotional items include pens, notepads, highlights, mugs and so on. While these are great items, they don’t have nearly the reach that T-shirts do. Cotton tees are worn out in public, so everyone from shoppers to diners to people walking their dogs will see the custom message on the shirt. This gives your business maximum exposure without having to spend anything more than the cost of the shirt.
They are cost effective.
Speaking of cost, custom-made T-shirts are very affordable. Since most people order them in bulk, the price for each shirt is very low, and manufacturers are able to stick to an affordable price structure. Additionally, screen printing is a cost-effective way to get a logo or company name and slogan onto the shirt. Most companies will include screen printing in the initial cost, and there is plenty of flexibility for the wording and logo design because of the material of the shirt and the large surface area.
They are not time bound.
Pens dry up. Highlighters dry out. Paper is used up. Coffee mugs break. Soft cotton T-shirts can be worn forever. Since T-shirts are not time bound, you can expect that your custom shirts will last for years, and your business will still be marketed in the real world 5 years from now. Screen printed shirts offer the biggest bang for your buck.
They are practical.
Let’s face it. Everyone could use a T-shirt. Whether they are worn for leisure, to bed or just to lounge around the home, people rarely turn down free clothes. If you’re going to use your advertising budget on promotional products, you want to make sure that it’s put to good use. While other products are negotiable, T-shirts offer true value and practicality for everyday people.