Once you have your business logo in place, one of the best things that you can do is keep your logo consistent. This may seem to be obvious, but many companies end up having inconsistent logos over time. And, it’s easy to do when you think about it. For instance, say you have your business logo printed on 100 water bottles to hand out at a pool party. During the holidays, you use a different company to print off t-shirts. Using two different companies, your logo turned out unique with each one in terms of font, color and quality.
As you can imagine, inconsistent logos can be confusing for your audience. You want your logo to be clean, simple and consistent at all times. Just think about the logos you see; you can always recognize an “A” for Amazon or “F” for Facebook. Something as simple as one letter and a color is all you need to brand your business, and having inconsistencies can interfere with the professionalism of your company.
Here are some tips for ensuring that your logo is always consistent:
– Use the same business name, logo or logotype.
– Choose a clear, easily digestible font and stick to it.
– Select a color scheme to use on your logo and throughout your marketing materials.
– Use lock-ups. This means that the way your logo and text is positioned becomes set.
– Utilize a consistent design system so that your business logo looks the same across business cards, printed materials and promotional items.
– Work with one company, such as a screen printing shop like Great Atlantic Outfitters. This ensures that the printing is always consistent across products.
Being consistent with your business logo makes business sense. You save money from not having to re-print materials, and your audience continues to have the same trust in your product or service. Consistent logos speak confidence, professionalism and trust, and they avoid confusion from new customers who may be hearing about your business for the first time.
Photo c/o: Billy Alexander