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June 4, 2013

Interesting Facts that Will Change the Way You Look at Promotional Items

[image title=”Trucker Hats – Promotional Items” size=”full” id=”339″ align=”left” linkto=”https://greatatlanticoutfitters.com/” ]

Have you ever received a promotional product? What did you think of it? Just about everyone has received a promotional item at some point in time, and it’s hard to resist something that is free and useful. The most common promotional products are Koozies, stadium cups, pens and magnets, and the majority of people end up using them because they are useful, and to the consumer, free!

As the marketer, you may be wondering what happens to your products once you hand them out. Do they go used? Do they market your business effectively? Do they draw in customer interest?

Here are a few fun facts about promotional items that will change the way you look at your marketing strategy.

  • Eight out of 10 people can recall the company of the promotional item they received.
  • Buttons were some of the first promotional items that were handed out at the inauguration of George Washington in 1789. This was the “birth” of promotional items.
  • The most common places where promotional items are used include the kitchen (91%), the workspace (74%) and the bedroom (55%).
  • There are plenty of useful promotional items out there, but the top five include wearables, writing instruments, bags, calendars and drinkware. If you’re looking to be different, you know some of the other sectors to target, such as key chains and flashlights.
  • The top buyers for promotional items include education, financial, not-for-profit groups, health care and construction.
  • It’s no mystery why promotional products work. Unlike other marketing strategies, they engage all five senses, they are appreciated by consumers and they are retained for the long term.
  • Promotional advertising remains a billion dollar industry. Approximately $15.6 billion is spent on advertising, which is right in line with online and television advertising.
  • It’s true that promotional items are appreciated and retained by consumers, but they hold more importance than that. They build customer loyalty and trust, two factors that are significant in branding your company and establishing long-term relationships with your clients.

Source: PPAI/ASI/ANA

Photo c/o: elvinstar

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