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May 21, 2013

Best Places to Hand Out Promotional Items

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Promotional items have a huge impact on marketing your brand and expanding your customer base. Yet many people are unsure of how to distribute their promotional items to potential customers. Putting some thought into how and where you’ll hand out promotional items will make a difference in how well your items are received and how many customers carry out the desired action, such as by visiting your site, signing up for your mailing list or purchasing your product or service.


Handouts are the easiest and most inexpensive way to hand out promotional items. Just be sure to follow the rules in the area where you’ll be handing out items, as some areas prohibit this behavior. The good thing is that you can reach out to people directly and hopefully even start up a few conversations about your product. The drawback is that people are often in a rush and may not give your product a chance.

Trade Shows

Trade shows have the same effect as handouts since you can stand there and hand out products with very little effort. The advantage is that you’re at a trade show, and this environment is specifically designed for companies to market their business. Your audience is already there, and chances are high that they already have some initial interest in your product. The biggest drawback is that there is a lot of competition in this setting, and it can be difficult to make your product stand out.

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Bulk mailings have a lot of advantages: you’re reaching your audience directly and not bothering them during the day. However, mailing items does cost money, and you will need to get a hold of addresses and names. If you choose to send products to the current resident, your envelope might get tossed in the mail for being impersonal.

Grand Openings

Look for grand opening events at local hotels, restaurants and retail outlets. This can be a good opportunity to market your product in a business-orientated environment. You can also host your own grand opening and offer special events for new clients. People enjoy grand openings for the very idea of getting special offers!

Remember that handing out promotional items is an ongoing way to attract new customers and continue your positive rapport with existing clients, so don’t hesitate to hand out products at holiday parties, special events and conferences.

Blog sponsored by: Great Atlantic Outfitters 

Photo c/o: mrceviz


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