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August 2, 2013

Do Promotional Items Make a Difference?

[image title=”Money” size=”full” id=”373″ align=”left” linkto=”https://greatatlanticoutfitters.com” ]In a tough economy where all businesses are being more careful about where their dollars are going, it’s not a surprise that you may be thinking about whether your promotional items are a smart investment. When it comes to online marketing, it’s easy to track the success of PPC campaigns, social media contests and email marketing. Promotional items get back to the basics of physically handing out items, and it can be difficult to measure the impact these items have on your bottom line.

So, the question that begs, then, is: Do promotional items really make a difference?

Absolutely! Yes!

Take a look at these fun facts regarding promotional products:

  • 84% of recipients of promotional items can identify the brand

  • 42% of recipients have a more favorable impression of the brand

  • 62% of recipients do business with the advertiser after receiving the item

  • The average promotional item is kept for 7 months

  • The average cost per impression is just $0.004 for promotional items

The bottom line is this: Don’t underestimate the power of promotional items.

Promotional Items = Cost-Effective Marketing

Promotional items are sometimes viewed as luxury items, but from a marketing aspect, these tools are inexpensive and cost effective, no matter what size budget you’re working with. When you consider that the average cost per impression is just $0.004, you know that you’re getting a good return on investment compared to more costly marketing efforts. And, you get the dual benefit of having the promotional item market for your company long after you hand it out.

For instance, if you hand out personalized pens at an event, your business will continue to be marketed for as long as the recipient keeps the pen. Maybe the person will tuck the pen away in a drawer and find it months later, reminding him of your presence. Also, the pen will reach out to other people. If that same person leaves the pen on his desk at work, it will be used and borrowed by others, creating more exposure for your label. Think of how much free advertising you’re getting for your business!

Even when you have to reallocate your advertising budget, don’t pull from promotional items. This type of hands-on marketing remains one of the most effective forms of marketing, and it positively brands your image.

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