[image title=”Promotional Giveaways” size=”full” id=”342″ align=”left” linkto=”https://greatatlanticoutfitters.com” ]
Promotional products are fun and often times unique, and people love to receive them. There’s nothing like getting something free just by attending a trade show or participating in a non-profit event. Let’s take a look at the top four uses for promotional products and how they can align with your marketing scheme.
1. Brand Awareness
Studies have shown that when consumers are given a promotional item with a company name on it, they are much more likely to remember the company name than if they didn’t receive the item with the business logo. Also, consumers are more likely to think positively about the brand when they receive a free item. This small but thoughtful token is a great way to build customer rapports at any point.
2. Trade Shows
If your company is going to be at a trade show, it’s important that they stand out from the crowd. With booth after booth, you need something fun and unique to represent your business. Furthermore, when people attend trade shows, they are more open to learning about your business because of the nature of the environment.
3. New Product Information
When a new product is launched, a solid marketing plan must follow behind. What better way to market your product than by handing out some version of it as a promotional item? Consumers can try your product for free, and you can take the opportunity to have your company’s name printed on the item for added exposure.
4. Customer Referrals
A large part of growing your business is getting customer referrals. There’s nothing better than having positive testimonials from your clients, and this puts automatic trust in prospective customers. To help this transition, promotional items are a true asset. To reach more people, you can have existing customers hand out items and reach a larger demographic.